A marketing blog for small businesses

Good marketing starts with good messaging™

Everything here is written by me, Jenn Prochaska. I'm a seasoned Message Strategist + Copywriter, and as you can see, I'm genuinely excited you're here.

With 30+ years in digital marketing, I've written for brands big and small. I've worked at agencies, led in-house creative teams, and written just about everything possible. I'm bringing my expertise to women, BIPOC and LGBTQ solopreneurs. To get these weekly insights delivered to your inbox, sign up today.

Get people to follow you on social media

Published on: 17/08/2026

Connecting with your people on social media means knowing who they are first and foremost. You can't dive in and try to sell someone something.

Keep reading